Who Are We?
Born in 2008 amidst the Global Financial Crisis, we are a multi-national retailer and brand owner with a portfolio of consumer goods, home appliance, personal care and lifestyle brands. We’re based at our Hertfordshire head office and have global operations delivering our products to millions of consumers in over 100 countries every year.
At our core is a need to improve and simplify our customers lifestyles.
In an age of technological advancements and disruptive innovators, we’ve built our business around understanding fundamental user needs, harnessing the latest technologies and creating feature rich products that far exceed what’s available on the market.
Our passion drives us to constantly seek out and bring to market new opportunities. As well as this, we are always looking to improve existing offerings – whether that be through functionality, affordability – or both!
Our diverse portfolio of home appliance, personal care and lifestyle brands have been developed to provide innovative and functional products to consumers. We pride ourselves on creating brands that will enrich peoples lives.